Incorporated in 2014, Purple United is a fashion brand that offers clothing, shoes, and accessories for children of all ages.

The company's flagship line, "Purple United Kids", accompanies children up to the age of 14 and offers laboratory-tested products made of high-quality materials in bright colours and designs for every occasion. The company designs, develops, sources, markets and distributes clothing and footwear for infants (0 to 1 year), toddlers (2 to 6 years) and older children (7 to 14 years). The company offers a wide range of accessories and hardware, such as strollers.

The company operates mainly in India, with 17 exclusive stores (called EBOs) in 5 states and 10 cities in India and 20 shop-in-shop locations in popular retail chains. Purple United Kids products are also available online through their website, mobile app, and big e-commerce platforms like Myntra, Amazon, Flipkart, FirstCry, Nykaa, Hopscotch, AJJIO, and more. Additionally, the company works with 44 retailers across the country.

The company's product range includes t-shirts, shirts, jackets, sweaters, apparel sets, dungarees, rompers, party wear, dresses, denim, trousers, jeggings, skirts, shoes, ballerinas, mules, moulds, flipflops, sandals, caps, tote bags, socks and strollers among others.

As of June 30, 2024, the company had 161 employees, all of whom were employed on a full-time basis.

Its competitive strengths:

1. Well positioned to capitalise on the fast growing children's products market.
2. Extensive product portfolio with quality products that offer a solid value proposition
3. Strong backend with design capabilities, strong focus on the 3Fs (fun, fashion and functionality) and control over distribution channels.
4. Experienced promoter and management team
5. Strong financial performance