BlueStone Jewellery and Lifestyle Limited manufactures and provides diamond, gold, platinum and studded jewellery under our flagship brand, BlueStone. The company has a pan-India presence with 275 stores across 117 cities in 26 States and Union Territories in India, as of March 31, 2025, servicing over 12,600 PIN codes across India.

As of March 31, 2025, the company's network of stores comprised 200 company-owned stores (“Company Stores”) and 75 franchisee stores (“Franchisee Stores”) with an aggregate area of over 605,000 square feet.

The company offers a wide range of product offerings including rings, earrings, necklaces, pendants, solitaires, bangles, bracelets and chains that cater to diverse customer segments and are retailed at varied price points. As of March 31, 2025, BlueStone had 91 collections (defined as a set of jewellery designs created with a specific theme) of jewellery products.

Competitive Strength:

1. Leading digital-first jewellery brand in India offering an omni-channel retail experience.
2. In-house Technology Architecture Driving End-to-End Business Operations.
3. Differentiated Approach to Product and Design.
4. Advanced Manufacturing Capabilities with Vertically Integrated Operations.
5. Pan-India Presence Across Tier-I, Tier-II and Tier-III Cities with Healthy Unit Economics.
6. Founder-led Company Supported by an Experienced and Professional Management Team and backed by Marquee Investors.