Incorporated in 2010, Rajnandini Fashion designs, manufactures, and sells women’s apparel across ethnic and casual wear categories through both online and offline channels.

Its ethnic wear range includes sarees, kurtis, kurta sets, and unstitched dress materials, whilecasual wear range covers tops, tunics, dresses, and maternity gowns made from fabrics such as cotton, rayon, silk, and poly-cotton.

We operate in two segments:

• B2C (Business-to-Consumer): Direct sales through the co.website and major e-commerce platforms like Amazon, Flipkart, Myntra, Ajio, Nykaa, and others. The company processed 2.8 lakh orders in FY 2025.
• B2B (Business-to-Business): Supply of fabrics and ready-made garments to wholesalers, retailers, and garment processors. The B2B segment generated revenue of Rs 1,170.31 lakh in FY 2025.

Its products are sold under four brands – Merira, Monira, Roly Poly, and Rajnandini, catering to different price segments. Product prices generally range between ₹250 and ₹2,000, depending on the category.

The company set up first manufacturing unit in Surat in 2023 and expanded to Jaipur in 2024. The Surat unit has 90 sewing machines, and the Jaipur unit has 50. As of August 31, 2025, the company had a total workforce of 207 permanent employees.

Competitive Strengths:

• Wide range of products across multiple price points
• Presence across multiple online platforms
• In-house manufacturing facilities
• Experienced and Visionary Promoter Leadership