Incorporated in 1991, Innoventive Industries Ltd is a multi-product engineering company engaged in the business of manufacturing and sale of precision steel tubes, tubular components, auto components, machined components and other steel products. Company's product used in different sectors such as transportation, oil & gas, power, farm equipments and general engineering. Innoventive have also developed hydraulic cylinder tubes, rubber to metal products and profiled tubes in house.

Innoventive have six manufacturing facilities located across Pune and Silvassa. They sell products in the domestic as well as export to 10 countries across the globe. In USA, they sell CEW tubes under the brand of ARIDOM through a long term arrangement with Salem Steel North America, LLC. They have over 475 customers worldwide. Major customers of Innoventive Industries include Bajaj Auto Ltd, Bharat Heavy Electricals Ltd, Thermax Ltd, John Deere India, Sundram Industries Ltd, Gabriel India Ltd and Alstom Projects Ltd. They source their primary raw material though Essar Steel Ltd, Ispat Industries Ltd and other major steel manufactures.