Pelatro Limited offers a comprehensive customer engagement platform, mViva, which enables customer-centric interactions between companies or brands and their end users.

The company helps businesses to accurately understand their customers' behavior and needs to improve interactions with end customers. The platform provides end-to-end capabilities and experiences, starting with data collection, analytics, intelligence gathering, audience selection, configuration, execution and reporting.

The company's core product portfolio includes Campaign Management Solutions, Loyalty Management Solutions, Lead Management Solutions, and Data Monetization Solutions.

As of May 31, 2024, the Customer Engagement Platform has been implemented or is in the implementation phase in 38 telecom networks in 30 countries, including India. Of these networks, 16 are in Asia, 5 in the Middle East, 15 in Africa, 1 in the Caribbean, and 1 in Europe. The company's customer base includes telecommunications companies, including their subsidiaries and/or companies that are part of their group and operate in various countries around the world. The company has also started to target banks and financial companies.

Competitive strengths:

• Proprietary technology development and testing capabilities
• In-depth specialist knowledge
• End-to-end platform
• Highly referenceable customers
• An outstanding position in various markets, a fast-growing market with high barriers to entry.
• A profitable, cost-effective business model based on an asset-friendly, automated, and scalable platform
• Growth-oriented, global customer base
• Patented technology
• Experienced and dedicated key management personnel

On May 31, 2024, the company employed 296 people.